Customer-centric knowledge management : concepts and applications /
Customer-centric knowledge management : concepts and applications /
editors by Minwir Mallouh Al-Shammari
- Hershey, PA : Information Science Reference, c2012
- xv, 315 p. : ill. ; 29 cm.
"Premier reference source"
Includes bibliographical references and index
9781613500897
Customer relations
Knowledge management
Relationship marketing
"Premier reference source"
Includes bibliographical references and index
9781613500897
Customer relations
Knowledge management
Relationship marketing