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Marketing and PR on a shoestring : getting customers and keeping them...without breaking the bank /

Holden, Philip R.

Marketing and PR on a shoestring : getting customers and keeping them...without breaking the bank / Philip R. Holden and Nick Wilde - London : A & C Black Publishers , 2007 - 200 p. : ill. ; 18 cm.

Includes index

ISBN: 9780713675467

Subjects--Topical Terms:
Marketing
Public relations

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