Do it wrong quickly : how the web changes the old marketing rules /
Moran, Mike
Do it wrong quickly : how the web changes the old marketing rules / Mike Moran - Upper Saddle River, NJ : IBM Press, c2008 - xxvii, 377 p. : ill. ; 24 cm.
Includes index
9780132255967 (pbk. : alk. paper) 0132255960 (pbk. : alk. paper)
Internet marketing
Customer relations
Internet advertising
Do it wrong quickly : how the web changes the old marketing rules / Mike Moran - Upper Saddle River, NJ : IBM Press, c2008 - xxvii, 377 p. : ill. ; 24 cm.
Includes index
9780132255967 (pbk. : alk. paper) 0132255960 (pbk. : alk. paper)
Internet marketing
Customer relations
Internet advertising