The PDMA handbook of new product development /
The PDMA handbook of new product development /
edited by Kenneth B. Kahn; associate editors, George Castellion, Abbie Griffin
- 2nd ed.
- Hoboken, NJ.: John Wiley & Sons, 2005
- xiii, 625 p. : ill. ; 25 cm.
Includes bibliographical references and index
0471485241
New products--Management--Handbooks, manuals, etc.--United States
Product management--Handbooks, manuals, etc.--United States
Includes bibliographical references and index
0471485241
New products--Management--Handbooks, manuals, etc.--United States
Product management--Handbooks, manuals, etc.--United States