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Beating low cost competition : how premium brands can respond to cut-price rivals /

Ryans, Adrian B.

Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans - Hoboken, NJ : John Wiley & Sons, 2008 - 256 p. : ill. ; 24 cm.

ISBN: 9780470742976

Subjects--Topical Terms:
Product management
Price cutting
Brand choice
Brand name products
Marketing

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