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All you need is a good idea! : how to create marketing messages that actually get results /

Heyman, Jay H.

All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman - Hoboken, NJ : Wiley , 2008 - 236 p. ; 24 cm.

ISBN: 9780470237915

Subjects--Topical Terms:
Marketing
Advertising
Small business--Marketing

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