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In search of the obvious : the antidote for today’s marketing mess /

Trout, Jack

In search of the obvious : the antidote for today’s marketing mess / Jack Trout - Hoboken, NJ: John Wiley & Sons , 2008 - 208 p. ; 24 cm.

ISBN: 9780470288597

Subjects--Topical Terms:
Marketing
Advertising--Brand name products

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