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Public relations : the profession and the practice /

Public relations : the profession and the practice / Dan Lattimore... [et al.] - 3rd ed. - Boston : McGraw-Hill Higher Education, c2008 - xxiv, 393 [33] p. : col. ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9780073378879 (alk. paper) 0073378879 (alk. paper)

Subjects--Topical Terms:
Public relations
Public relations--United States

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