One simple idea : turn your dreams into a licensing goldmine while letting others do the work /
Key, Stephen
One simple idea : turn your dreams into a licensing goldmine while letting others do the work / 1 simple idea Stephen Key - New York : McGraw-Hill, c2011 - xvi, 237 p. ; 24 cm.
Includes index
pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market
9780071756150 (hbk. : acid-free paper) 0071756159 (hbk. : acid-free paper)
Inventions--Marketing
Entrepreneurship
Inventions
New business enterprises--Management
One simple idea : turn your dreams into a licensing goldmine while letting others do the work / 1 simple idea Stephen Key - New York : McGraw-Hill, c2011 - xvi, 237 p. ; 24 cm.
Includes index
pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market
9780071756150 (hbk. : acid-free paper) 0071756159 (hbk. : acid-free paper)
Inventions--Marketing
Entrepreneurship
Inventions
New business enterprises--Management