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Brand meaning /

Batey, Mark

Brand meaning / Mark Batey - New York : Routledge, c2008 - xix, 257 p., [2] p. of plates : ill. (some col.) ; 24 cm.

Includes bibliographical references (p. 225-232) and indexes

ISBN: 9780805864540 (hbk.) 0805864547 (hbk.) 9780805864557 (alk. paper) 0805864555 (alk. paper)

Subjects--Topical Terms:
Branding (Marketing)
Product management

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