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Product development : a structured approach to consumer product development, design, and manufacture /

Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.]. - Amsterdam ; Boston, MA : Butterworth-Heinemann, an imprint of Elsevier, c2008 - xviii, 425 p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 9780750683098 (hardcover : alk. paper)

Subjects--Topical Terms:
New products--Management
New products--Marketing
Strategic planning

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