Brand valued : how socially valued brands hold the key to a sustainable future and business success /
Champniss, Guy
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà - Hoboken, NJ : John Wiley & Sons, c2011 - xxiv, 290 p. : ill ; 24 cm.
Includes bibliographical references and index
9781119976677 1119976677
Branding (Marketing)xSocial aspects
Social responsibility of business
Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodés Vilà - Hoboken, NJ : John Wiley & Sons, c2011 - xxiv, 290 p. : ill ; 24 cm.
Includes bibliographical references and index
9781119976677 1119976677
Branding (Marketing)xSocial aspects
Social responsibility of business