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The multichannel challenge : integrating customer experiences for profit /

Wilson, Hugh

The multichannel challenge : integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce - 1st ed. - Amsterdam : Elsevier/Butterworth-Heinemann, 2008 - xxii, 218 p. : col. ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9780750687119 0750687118

Subjects--Topical Terms:
Marketing channels
Customer services
Organizational effectiveness

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