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Habit : the 95% of behavior marketers ignore /

Martin, Neale

Habit : the 95% of behavior marketers ignore / Behavior marketers ignore Neale Martin - Upper Saddle River, N.J. : FT Press, c2008 - xvi, 191 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780131357952 (hbk. : alk. paper) 0131357956 (hbk. : alk. paper)

Subjects--Topical Terms:
Consumer behavior
Habit
Change (Psychology)
Marketing--Psychological aspects
Marketing--Management

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