Tactical transparency : how leaders can leverage social media to maximize value and build their brand /
Holtz, Shel
Tactical transparency : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson - San Francisco, CA : Jossey-Bass, c2009 - xiv, 297 p. ; 24 cm.
"IABC, International Association of Business Communicators."
Includes bibliographical references (p. 277-281) and index
9780470293706 (cloth) 0470293705 (cloth)
Customer relations--Management
Social media
Interactive marketing
Business communication--Blogs
Internet marketing--Management
Tactical transparency : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson - San Francisco, CA : Jossey-Bass, c2009 - xiv, 297 p. ; 24 cm.
"IABC, International Association of Business Communicators."
Includes bibliographical references (p. 277-281) and index
9780470293706 (cloth) 0470293705 (cloth)
Customer relations--Management
Social media
Interactive marketing
Business communication--Blogs
Internet marketing--Management