Business modeling : a practical guide to realizing business value /

Bridgeland, David Murray

Business modeling : a practical guide to realizing business value / David M. Bridgeland, Ron Zahavi - Amsterdam ; Boston : Morgan Kaufmann/Elsevier, c2009 - xvii, 387 p. : ill. ; 24 cm.

Includes bibliographical references (p. 377-378) and index

Why business modeling? -- Modeling fundamentals -- Business motivation models -- Business organization models -- Business process models -- Business rule models -- Creating a good model -- Model-based workshops -- Running a workshop -- Business model analysis -- Business simulation -- Executing a business model

9780123741516 (pbk.) 0123741513 (pbk.)


Management--Simulation methods

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