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Essentials of strategic management : the quest for competitive advantage /

Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thomson, Jr - Boston : McGraw-Hill Irwin, c2009 - xxvii, 481 p. : ill. col. charts ; 26 cm.

Includes bibliographical references and indexes

ISBN: 9780073530307 (alk. paper) 0073530301 (alk. paper)

Subjects--Topical Terms:
Strategic planning
Business planning
Competition
Strategic planning--Case studies

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