Consumer behavior for dummies /
Lake, Laura
Consumer behavior for dummies / by Laura Lake - Hoboken, NJ : Wiley Pub., Inc., c2009 - xviii, 362 p. : ill. ; 24 cm. - For dummies . - For dummies .
Includes index
9780470449837
Customer behavior
Consumer behavior for dummies / by Laura Lake - Hoboken, NJ : Wiley Pub., Inc., c2009 - xviii, 362 p. : ill. ; 24 cm. - For dummies . - For dummies .
Includes index
9780470449837
Customer behavior