What's your story? : storytelling to move markets, audiences, people, and brands /
Mathews, Ryan
What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker - Upper Saddle River, N.J. : FT Press, c2008 - xiii, 222 p. ; 24 cm.
Includes bibliographical references (p. [189]-197) and index
9780132277426 (hardback : alk. paper) 0132277425 (hardback : alk. paper)
Marketing
Storytelling--Economic aspects
Corporate culture
What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker - Upper Saddle River, N.J. : FT Press, c2008 - xiii, 222 p. ; 24 cm.
Includes bibliographical references (p. [189]-197) and index
9780132277426 (hardback : alk. paper) 0132277425 (hardback : alk. paper)
Marketing
Storytelling--Economic aspects
Corporate culture