The impossible advantage : winning the competitive game by changing the rules /

Buchholz, Andreas

The impossible advantage : winning the competitive game by changing the rules / Andreas Buchholz, Wolfram Wordemann and Ned Wiley - Hoboken, NJ : Wiley , 2009 - 206 p. ; 24 cm.

The surprising limitation of the world's number one business strategy -- It's time to think radically about growth -- First game strategy : redefining the measures of performance -- Second game strategy : reshaping the market landscape -- Third game strategy : restaging the competitive confrontation -- Fourth game strategy : taking the game to the next level -- How your business can profit from game strategy -- After the game

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