Managing product management : empowering your organization to produce competitive products and brands /
Haines, Steven
Managing product management : empowering your organization to produce competitive products and brands / Steven Haines - New York : McGraw-Hill, c2012 - xiii, 271 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071769976 (alk. paper) 0071769978 (alk. paper)
Product management
New products
Managing product management : empowering your organization to produce competitive products and brands / Steven Haines - New York : McGraw-Hill, c2012 - xiii, 271 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071769976 (alk. paper) 0071769978 (alk. paper)
Product management
New products