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New products management /

Crawford, C. Merle

New products management / Merle Crawford, Anthony Di Benedetto - 9th ed. - Boston : McGraw-Hill Irwin, c2008 - xviii, 558 p. : ill. ; 24 cm.

Includes bibliographical references (p. 505-508) and index

ISBN: 9780073529882 (alk. paper) 0073529885 (alk. paper)

Subjects--Topical Terms:
New products--Management

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