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Localization strategies for global e-business /

Singh, Nitish

Localization strategies for global e-business / Nitish Singh - Cambridge : Cambridge University Press, 2012 - xiv, 331 p. : ill. ; 26 cm. 1 online resource

Includes bibliographical references and index

ISBN: 9781107008892 1107008891 9780511920226

Subjects--Topical Terms:
Electronic commerce
International trade
Business networks
Internet marketing

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