Smart green : how to implement sustainable business practices in any industry and make money /
Estes, Jonathan
Smart green : how to implement sustainable business practices in any industry and make money / by Jonathan Estes - Hoboken, N.J. : Wiley, c2009 - xviii, 202 p. : ill. ; 24 cm.
Includes index
The green rush -- Taking the first step -- Defining sustainability -- A framework for strategic sustainability planning -- Measuring sustainability outcomes -- Marketing sustainability and transparency -- Building smart green companies -- Smart green leaders
9780470387795
Business enterprises--Environmental aspects
Management--Environmental aspects
Green products
Sustainable development
Smart green : how to implement sustainable business practices in any industry and make money / by Jonathan Estes - Hoboken, N.J. : Wiley, c2009 - xviii, 202 p. : ill. ; 24 cm.
Includes index
The green rush -- Taking the first step -- Defining sustainability -- A framework for strategic sustainability planning -- Measuring sustainability outcomes -- Marketing sustainability and transparency -- Building smart green companies -- Smart green leaders
9780470387795
Business enterprises--Environmental aspects
Management--Environmental aspects
Green products
Sustainable development