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Marketing for stakeholders 2008-2009 /

Harris, David R.

Marketing for stakeholders 2008-2009 / The official CIM coursebook David R. Harris, Neil Botten and Julia McColl - Oxford, UK : Butterworth-Heinemann ; Elsevier , c2008 - vi, 234 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index

ISBN: 9780750689663

Subjects--Topical Terms:
Marketing

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