Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /

Kerpen, Dave

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen - New York : McGraw-Hill, 2011 - x, 260 p. : ill. ; 23 cm.

9780071762342 0071762345


Internet marketing
Online social networks
Social media--Economic aspects
Customer relations
Branding (Marketing)

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