Innovation management and new product development /
Trott, Paul
Innovation management and new product development / Paul Trott - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2008 - xxvii, 581 p. : ill. ; 25 cm.
Includes bibliographical references and index
9780273713159 (alk. paper) 0273713159 (alk. paper)
Technological innovations--Management
Industrial management
Product management
Innovation management and new product development / Paul Trott - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2008 - xxvii, 581 p. : ill. ; 25 cm.
Includes bibliographical references and index
9780273713159 (alk. paper) 0273713159 (alk. paper)
Technological innovations--Management
Industrial management
Product management