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Marketing of high-technology products and innovations /

Mohr, Jakki

Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, 2010 - xxvi, 538 p. : ill ; 26 cm.

Includes bibliographical references and index

ISBN: 9780136049968 (casebound) 0136049966 (casebound)

Subjects--Topical Terms:
High technology industries--Marketing

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