Find your next : using the business genome approach to find your company's next competitive edge /
Kates, Andrea
Find your next : using the business genome approach to find your company's next competitive edge / by Andrea Kates - New York : McGraw-Hill, c2012 - xxviii, 226 p. : ill ; 24 cm.
Includes bibliographical references and index
The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability
9780071778527 (alk. paper) 0071778527 (alk. paper)
New products
Diffusion of innovations
Strategic alliances (Business)
Strategic planning
Find your next : using the business genome approach to find your company's next competitive edge / by Andrea Kates - New York : McGraw-Hill, c2012 - xxviii, 226 p. : ill ; 24 cm.
Includes bibliographical references and index
The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability
9780071778527 (alk. paper) 0071778527 (alk. paper)
New products
Diffusion of innovations
Strategic alliances (Business)
Strategic planning