Fast innovation : achieving superior differentiation, speed to market, and increased profitability /
George, Michael L.
Fast innovation : achieving superior differentiation, speed to market, and increased profitability / Michael L. George, James Works, Kimberly Watson-Hemphill - New York ; London : McGraw-Hill, c2005 - xvi, 335 p. : ill., map ; 23 cm.
Includes bibliographical references and index
0071457895 9780071457897
Technological innovations
New products
Corporations--Growth
Success in business
Fast innovation : achieving superior differentiation, speed to market, and increased profitability / Michael L. George, James Works, Kimberly Watson-Hemphill - New York ; London : McGraw-Hill, c2005 - xvi, 335 p. : ill., map ; 23 cm.
Includes bibliographical references and index
0071457895 9780071457897
Technological innovations
New products
Corporations--Growth
Success in business