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Using trends and scenarios as tools for strategy development : shaping the future of your enterprise /

Pillkahn, Ulf

Using trends and scenarios as tools for strategy development : shaping the future of your enterprise / by Ulf Pillkahn - Erlangen : Publicis Corporation Pub., c2008 - 452 p. : ill. (chiefly col.), col. port. ; 25 cm. + 1 folded sheet

Includes bibliographical references (p. 437-449) and index

Originally published in German

ISBN: 9783895783043 3895783048

Subjects--Topical Terms:
Strategic planning
Industrial management
Business planning

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