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Waking the giant : revitalising the mature brand /

Steidl, Peter

Waking the giant : revitalising the mature brand / Peter Steidl - Milton, Qld : John Wiley & Sons, 2009 - xv, 222 p. : ill. ; 21 cm.

Includes bibliographical references and index

ISBN: 9781742169521 174216952X

Subjects--Topical Terms:
Branding (Marketing)
Branding (Marketing)--Management
Brand name products

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