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Brand management : research, theory and practice /

Heding, Tilde

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre - London ; New York : Routledge, 2009 - xviii, 267 p. : ill. ; 24 cm.

Includes bibliographical references and indexes

ISBN: 9780415443272 (pbk.) 041544327X (pbk.) 9780415443265 (hbk.) 0415443261 (hbk.) 9780203996171 (ebook) 0203996178 (ebook)

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)

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