Values-based service for sustainable business : lessons from IKEA /
Edvardsson, Bo
Values-based service for sustainable business : lessons from IKEA / Bo Edvardsson and Bo Enquist - New York : Routledge, c2009 - x, 131 p. : ill. ; 23 cm.
Includes bibliographical references and index
Introduction -- Sustainable business embedded in history and heritage -- Values based service -- Values-based service experience -- Values-based service brands and marketing communication -- Values-based service leadership -- Values-based sustainable service business
9780415458535 (hbk.) 0415458536 (hbk.) 9780203887707 (e-book) 0203887700 (e-book)
Ikea (Firm)
Service industries
Customer services--Management
Sustainable development
Values-based service for sustainable business : lessons from IKEA / Bo Edvardsson and Bo Enquist - New York : Routledge, c2009 - x, 131 p. : ill. ; 23 cm.
Includes bibliographical references and index
Introduction -- Sustainable business embedded in history and heritage -- Values based service -- Values-based service experience -- Values-based service brands and marketing communication -- Values-based service leadership -- Values-based sustainable service business
9780415458535 (hbk.) 0415458536 (hbk.) 9780203887707 (e-book) 0203887700 (e-book)
Ikea (Firm)
Service industries
Customer services--Management
Sustainable development