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Enterprise sales and operations planning : synchronizing demand, supply and resources for peak performance /

Palmatier, George E.

Enterprise sales and operations planning : synchronizing demand, supply and resources for peak performance / George E. Palmatier with Colleen Crum - Boca Raton, Fla. : J. Ross Publishing : APICS, c2003 - xxi, 266 p. : ill. ; 24 cm.

Includes bibliographical references (p. 255-256) and index

ISBN: 9781932159004 1932159002

Subjects--Topical Terms:
Sales management
Marketing
Operations planning

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