The professional’s guide to financial services marketing : bite-sized insights for creating effective approaches /
Nagdeman, Jay.
The professional’s guide to financial services marketing : bite-sized insights for creating effective approaches / Jay Nagdeman - Hoboken, N.J. : Wiley, c2009 - xxv, 260 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780470410790 0470410795
Financial services industry--Marketing
The professional’s guide to financial services marketing : bite-sized insights for creating effective approaches / Jay Nagdeman - Hoboken, N.J. : Wiley, c2009 - xxv, 260 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780470410790 0470410795
Financial services industry--Marketing