Integration marketing : how small businesses become big businesses--and big businesses become empires /
Joyner, Mark.
Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner - Hoboken, N.J. : Wiley, c2009 - xviii, 142 p. : ill. ; 19 cm.
Includes index
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history’s most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology
9780470454596 0470454598
Strategic planning
Marketing
Small business
Big business
Integration marketing : how small businesses become big businesses--and big businesses become empires / Mark Joyner - Hoboken, N.J. : Wiley, c2009 - xviii, 142 p. : ill. ; 19 cm.
Includes index
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history’s most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology
9780470454596 0470454598
Strategic planning
Marketing
Small business
Big business