The social media strategist : build a successful program from the inside out /
Barger, Christopher
The social media strategist : build a successful program from the inside out / Christopher Barger - New York : McGraw-Hill, c2012 - xxviii, 276 p. ; 24 cm.
Includes bibliographical references (p. 263-268) and index
9780071768252 (hardback : acid-free paper) 0071768254 (hardback : acid-free paper) 9780071768559 (ebook) 0071768556 (ebook)
Social media--Economic aspects
Online social networks--Economic aspects
Public relations
Customer service
The social media strategist : build a successful program from the inside out / Christopher Barger - New York : McGraw-Hill, c2012 - xxviii, 276 p. ; 24 cm.
Includes bibliographical references (p. 263-268) and index
9780071768252 (hardback : acid-free paper) 0071768254 (hardback : acid-free paper) 9780071768559 (ebook) 0071768556 (ebook)
Social media--Economic aspects
Online social networks--Economic aspects
Public relations
Customer service