Flying high in a competitive industry : secrets of the world's leading airline /
Heracleous, Loizos.
Flying high in a competitive industry : secrets of the world's leading airline / Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar - Rev. ed. - Singapore : McGraw Hill, c2009 - xx, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071281966 0071281967
Singapore Airlines--History
Aeronautics, Commercial--History--Singapore
Flying high in a competitive industry : secrets of the world's leading airline / Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar - Rev. ed. - Singapore : McGraw Hill, c2009 - xx, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071281966 0071281967
Singapore Airlines--History
Aeronautics, Commercial--History--Singapore