The product manager’s desk reference /
Haines, Steven
The product manager’s desk reference / Steven Haines - New York : McGraw-Hill, c2009 - xxxix, 704 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071591348
Product management--Handbooks, manuals, etc
Marketing--Handbooks, manuals, etc
Product differentiation
Business forecasting
New products
The product manager’s desk reference / Steven Haines - New York : McGraw-Hill, c2009 - xxxix, 704 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780071591348
Product management--Handbooks, manuals, etc
Marketing--Handbooks, manuals, etc
Product differentiation
Business forecasting
New products