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Brand sense : sensory secrets behind the stuff we buy /

Lindström, Martin

Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom - 2nd ed. - London ; Philadelphia : Kogan Page, c2010 - x, 175 p. : ill. ; 22 cm.

Previous ed.: 2005

Includes bibliographical references and index

ISBN: 9780749460570 (pbk.) 0749460571 (pbk.)

Subjects--Topical Terms:
Brand name products
Business names
Advertising--Brand name products
Advertising--Psychological aspects
Senses and sensation

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