Developing successful sport marketing plans /

Stotlar, David Kent

Developing successful sport marketing plans / David K. Stotlar - 3rd ed. - Morgantown, WV : Fitness Information Technology, c2009 - viii, 128 p. : ill. ; 28 cm. - Sport management library . - Sport management library .

Includes bibliographical references (p. [121]-123) and index

9781885693846 (pbk.) 1885693842 (pbk.)


Sports--Marketing

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