Developing successful sport marketing plans /
Stotlar, David Kent
Developing successful sport marketing plans / David K. Stotlar - 3rd ed. - Morgantown, WV : Fitness Information Technology, c2009 - viii, 128 p. : ill. ; 28 cm. - Sport management library . - Sport management library .
Includes bibliographical references (p. [121]-123) and index
9781885693846 (pbk.) 1885693842 (pbk.)
Sports--Marketing
Developing successful sport marketing plans / David K. Stotlar - 3rd ed. - Morgantown, WV : Fitness Information Technology, c2009 - viii, 128 p. : ill. ; 28 cm. - Sport management library . - Sport management library .
Includes bibliographical references (p. [121]-123) and index
9781885693846 (pbk.) 1885693842 (pbk.)
Sports--Marketing