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Designing brand experiences /

Landa, Robin

Designing brand experiences / by Robin Landa - Clifton Park, NY : Thomson Delmar Learning, 2006 - 271 p. : col. ill. ; 26 cm.

ISBN: 1401848877

Subjects--Topical Terms:
Brand name products
Brand name products--Marketing--Management
Trademarks--Design
Advertising--Brand name products
Commercial art

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