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Designing brand identity : an essential guide for the entire branding team /

Wheeler, Alina

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler - 3rd ed. - Hoboken, NJ : John Wiley & Sons, 2009 - ix, 310 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references (p. 292-293) and index

ISBN: 9780470401422 0470401427

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Trademarks--Design
Advertising--Brand name products

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