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Practical web analytics for user experience : how analytics can help you understand your users /

Beasley, Michael

Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley - Amsterdam : Elsevier/Morgan Kaufmann, 2013 - xv, 234 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index

ISBN: 9780124046191 (pbk.)

Subjects--Topical Terms:
Web usage mining
Internet users--Attitudes
Web site development

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