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Social media marketing : the next generation of business engagement /

Evans, Dave

Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee - Indianapolis, Ind. : Wiley Pub., c2010 - xix, 388 p. : ill. ; 24 cm. - Serious skills . - Serious skills .

Includes bibliographical references (p. 355-375) and index

ISBN: 9780470634035 0470634030 9780470944196 (ebk.) 9780470944219 (ebk.) 9780470944202 (ebk.)

Subjects--Topical Terms:
Internet marketing
Social media--Marketing
Social marketing
Customer relations

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