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Data mining techniques : for marketing, sales, and customer relationship management /

Linoff, Gordon S.

Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J Berry - 3rd ed. - Indianapolis, IN : Wiley, 2011 - xl, 847 p. : ill. ; 24 cm.

Includes index

ISBN: 9780470650936 0470650931 9781118087459 (ebk.) 9781118087473 (ebk.) 9781118087503 (ebk.)

Subjects--Topical Terms:
Data mining
Marketing--Data processing
Business--Data processing

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