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The buying brain : secrets for selling to the subconscious mind /

Pradeep, A. K.

The buying brain : secrets for selling to the subconscious mind / A. K. Pradeep - Hoboken, N.J. : Wiley, c2010 - xii, 252 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780470601778 0470601779

Subjects--Topical Terms:
Neuromarketing
Consumer behavior
Shopping--Psychological aspects
Marketing--Psychological aspects

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