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Entrepreneurship marketing : principles and practice of SME marketing /

Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo & Ayantunji Gbadamosi - Abingdon, Oxon : Routledge, 2011 - pxxi, 457 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9780415573757 9780415573764 9780203838648

Subjects--Topical Terms:
Marketing--Management
Entrepreneurship
Small business--Management
New business enterprises--Management

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