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New food product development : from concept to marketplace /

Fuller, Gordon W.

New food product development : from concept to marketplace / Gordon W. Fuller - 3rd ed. - Boca Raton, FL : CRC Press, 2011 - xix, 487 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9781439818640 1439818649

Subjects--Topical Terms:
Food--Marketing
Food--Research
New products--Marketing
Product management
Food industry and trade--Technological innovations

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